THE GRAY PENCIL
WHERE USER
ACQUISITION
MEETS DIGITAL
STRATEGY
A METRICS-BASED APPROACH TO DIGITAL
We Specialize In...
DIGITAL
STRATEGY
USER ACQUISITION +
RETENTION STRATEGIES
DIGITAL
MEDIA
MEDIA
BUYING
OUR
APPROACH
We identify marketing opportunities within the modern consumer cycle through analytical assessment, budget appropriation, and nimble campaign management, while maximizing social media performance. By identifying marketing opportunities, we execute a metrics-based approach to digital media buying to serve as a blueprint to the digital media strategy.
THE BLUEPRINT TO DIGITAL STRATEGY
1
ASSESS CURRENT MARKETING INITIATIVES & IDENTIFY OPPORTUNITIES
OUR WORK
FUN
FACTS
803
ROI POSITIVE CAMPAIGNS LAUNCHED
2.1M
TOTAL FOLLOWERS ACQUIRED
12
WEEKLY CAMPAIGN OPTIMIZATIONS
160
MEETINGS HELD ON ABBOT KINNEY
